RPR 036 Optimizing Product Marketing w Saeed Khan

This week we talk to veteran technology Product Marketer and blogger at OnProductManagement.net Saeed Khan.

 

In this episode Saeed talks about How to Optimize Product Marketing and the Nail It then Scale It approach to Product Lifecycle Management.

 

Ready Principle #28 is borrowed from Peter F. Drucker:

  • Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business

RPR 034 Product Marketing Community w Alan Armstrong Founder Eigenworks

In this episode we welcome back Alan Armstrong, founder of Eigenworks.

Alan gives a review of the recent Product Marketing Community event in Toronto (soon to be repeated in other key markets), recaps his talk for that conference on the topic “You are doing competitive intelligence backwards” and finally shares some field stories from his win/loss work with customers.