Categories

archive Block
This is example content. Double-click here and select a page to create an index of your own content. Learn more.


Authors

archive Block
This is example content. Double-click here and select a page to create an index of your own content. Learn more.
RPR 034 Product Marketing Community w Alan Armstrong Founder Eigenworks

RPR 034 Product Marketing Community w Alan Armstrong Founder Eigenworks

Hello Ready Product Radioheads and welcome to a another exciting episode of Ready Product Radio!

In this episode we welcome back Alan Armstrong, founder of Eigenworks.

Alan gives a review of the recent Product Marketing Community event in Toronto (soon to be repeated in other key markets), recaps his talk for that conference on the topic “You are doing competitive intelligence backwards” and finally shares some field stories from his win/loss work with customers.    

Some links of interest mentioned in the show:

This episode is sponsored by Under 10 Consulting. Get a custom product playbook designed specifically for your organization.

Ready Product Principle #27 is inspired by Alan’s work:

Forget about Persona's, think about your customer's and buyer's as Hero's and try to understand the hero's journey they are on and how you can be an ally in it!

Alan Armstrong can be found at:

 

Enjoy the show.

-------------------------------------------------------

Ready Product Radio is brought to you by Under 10 Consulting.

 

image: http://u10c.files.wordpress.com/2013/11/sj_2013_250.jpg?w=250&h=376

 

For many organizations, it seems products get released by individual heroics. Yet most organizations need a small number of living documents—fewer than 10—to manage their products and services. Under 10 guides you to a minimal process with brief artifacts, simple templates, and ready-to-use worksheets.

If your product team is struggling to get products into the marketplace, you’ll want to talk to Under 10 Consulting. Get a product playbook designed specifically for your organization.

www.under10consulting.com


Read more at http://readyproductradio.libsyn.com/rpr-034-product-marketing-community-w-alan-armstrong-founder-eigenworks#RcQK9KxQ8ypQVsvk.99

RPR 035 - What to do when YOU are the Product with Steve Johnson

RPR 035 - What to do when YOU are the Product with Steve Johnson

RPR 033 Data As Product w Paul Lewis CTO, HDS

RPR 033 Data As Product w Paul Lewis CTO, HDS