RPR 034 Product Marketing Community w Alan Armstrong Founder Eigenworks
Hello Ready Product Radioheads and welcome to a another exciting episode of Ready Product Radio!
In this episode we welcome back Alan Armstrong, founder of Eigenworks.
Alan gives a review of the recent Product Marketing Community event in Toronto (soon to be repeated in other key markets), recaps his talk for that conference on the topic “You are doing competitive intelligence backwards” and finally shares some field stories from his win/loss work with customers.
Some links of interest mentioned in the show:
- Matter mark - https://mattermark.com/
- Lazaridis report article from Globe & Mail
- Product Marketing Community event
- Gainsight - http://www.gainsight.com/pulse/
- Johari Window
- Joseph Campbell’s “The Hero’s Journey”
This episode is sponsored by Under 10 Consulting. Get a custom product playbook designed specifically for your organization.
Ready Product Principle #27 is inspired by Alan’s work:
Forget about Persona's, think about your customer's and buyer's as Hero's and try to understand the hero's journey they are on and how you can be an ally in it!
Alan Armstrong can be found at:
- LinkedIn -> https://ca.linkedin.com/in/awarmstrong
- Twitter -> https://twitter.com/AWArmstrong
- Web -> http://www.eigenworks.com
Enjoy the show.
Ready Product Radio is brought to you by Under 10 Consulting.
For many organizations, it seems products get released by individual heroics. Yet most organizations need a small number of living documents—fewer than 10—to manage their products and services. Under 10 guides you to a minimal process with brief artifacts, simple templates, and ready-to-use worksheets.
If your product team is struggling to get products into the marketplace, you’ll want to talk to Under 10 Consulting. Get a product playbook designed specifically for your organization.
Read more at http://readyproductradio.libsyn.com/rpr-034-product-marketing-community-w-alan-armstrong-founder-eigenworks#RcQK9KxQ8ypQVsvk.99